GAAP vs NON GAAP You hear a lot about earnings reports provided by companies that are based on criteria the companies created, usually trying to present the results in more favorable light (should I say “huge favorable light”). I also read that it is becoming more prevalent. They just don’t want you to see it in the bottom line. There is an explanation for all big losses. The reporting in SEC filings are suppose to be in accordance with GAAP (Generally Accepted Accounting Principles) (as I understand it), a uniform accounting presentation. So, when we see all this info on Per/Share on Yahoo, Bloomberg, Morningstar, I’m never sure if the it is the company info or what. To the point: is Stock Rover info from other sources GAAP or non-GAAP?