August 4, 2020
Stock Rover, the leading independent stock research platform, announced today that we now have over $4,000,000,000 (4 Billion) of funds contained in customer linked brokerage portfolio accounts.
Less than 6 months ago we announced exceeding 3 Billion in linked funds, meaning that Stock Rover has grown our linked funds by over a billion dollars in less than 6 months. This is over twice previous rate of fund growth, when we grew linked funds from 2 Billion to 3 Billion dollars in a year’s time. The accelerating adoption of the Stock Rover platform by investors is indicative of the success of our core mission to empower investors of all levels to make better investment decisions.
In early 2016, Stock Rover introduced a brokerage connection feature, which allows all our users (free and paid) to connect their Stock Rover accounts to their brokerage houses for seamless portfolio updating. The brokerage connection allows Stock Rover users to do real-time investment research on their portfolios without requiring any user effort to administer, once the connection is set up. Setting up the connection is extremely quick and easy.
Brokerage connection has proven to be one of the most popular features of Stock Rover. The growth of the funds to over 4 billion dollars speaks to the increasing popularity of Stock Rover as an investment research platform and the seamless nature of the portfolio connection.